Our KaJo publishing house learns to walk ...

in 1985, after 3 years of traveling around the world and long nights at the (expensively rented) IBM writing computer, "Bilder einer Weltreise" was ready for print and KaJo-Verlag was born. After numerous rejections from various publishers, Karl took his goal into his own hands. A start-up loan from the state of Lower Saxony went entirely towards the production of the world travel book, the first edition of which sold unexpectedly quickly. KaJo was able to hold its own in a niche in the competitive travel book market, as the book trade was still in the "golden age". Our first three illustrated books were created between a bed, a light table and an Atari PC in a 16 square meter room in a shared flat. "Publisher out of embarrassment" was the title of a 1990 DIE ZEIT report on the young KaJo publishing house, which also published internationally renowned colleagues such as National Geographic photographer Eric Valli or desert photographer Michael Martin, in order to finally be able to appear as a real publishing house and not just a "self-publisher". But financial risks also grew considerably for us newcomers. Against this background, when we sold the KaJo edition ("mit der Handschrift") to Stürtz-Verlag in 1996, it comprised 18 illustrated books and had reached a print run of a quarter of a million copies. Three titles were awarded a Kodak Photo Book Prize and two were published under license in English. In future, we concentrated our publishing activities solely on regional Hannover volumes. Our friend and colleague Manfred Schmidt was our most important support from the 1990s until 2011.